Saturday, November 21, 2009

Logical Fallacies Ad

Some people would watch this Audi commercial and they would think," Whoa Audis are uniquely cool;" some people rebuke the commercial's attempt to make the product look better than Lexus, but every viewer is somewhat aware of the logical fallacies that are consisted in this commercial.
The first fallacies that I noticed were poisoning the well and hasty generalization. The cinnercial hasty generalizes by showing that literally everybody has a Lexus, and it uses poisoning the well by implying that Lexus is for cookie cutters. The advertisers also use fallacies on behalf of them by making the Audi look special. They use spotlight by making a jet black Audi drive by amidst grey/silver Lexuses.They also use appeal to emotion by making only the boy with the Audi happy, unlike the sad kids with Lexuses.

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