What was I thinking?

In our materialistic world, there are many people secretly battling compulsive shopping. Most people can agree that their sense of reasoning is overshadowed by their fervor for shopping, and once the desire sets in for something they have to get it, despite the cost or utility. After they come back from their shopping spree, reality returns, and they end up returning half of what they splurged on, or atleast wonder what they were thinking. There are countless other situations where reality is dominated by emotions, because unreasonableness is the tragic part of human nature.

In the article, the researcher stated that people are inclined towards FREE, which is very true for almost everybody. Yet there is the timely phrase," Nothing is ever free," which should always be kept in mind. Majority of the times when something is supposedly given for free there is a catch, such as Amazon's Super Shopping Discount which has a requirement of a $25 purchase. This was a ruse devised by sly businessmen, because now careless people are spending several more bucks than the original price with shipping. The exhilaration of receiving something we do not deserve ends up being the trick that leads many people to bankruptcy.

Sometimes it is inconvenience that hinders us from making the right choices. There was a part in the article where they said that less Americans signed up for donor donations, rather than the Swedes who had to sign up to not give donors. Everything becomes a better deal when it is directly given to us; the slightest effort can convince us not to do something.

We try to defend our faulty actions by rationalization, not reason. Our rationalization can make any fallacy sound true. Human's are never consistent, even our logic. Many times our emotions make exceptions for different situations. Even people with tact and control can not always restrain from such unpremeditated desires.

FREE is one of the many words that excites our emotions. Many stores use this strategy by using,"Buy 2 for $40 and get one free," instead of " 3 for $40." This article identifies the "following your heart/gut" problem of human nature. This article shows that people make the wrong choices through impulsive and unreasonable decisions. Spontaneity may be fun, but people should always be fully aware of the consequences.